Why we do it.
Nobody likes a bad review. When a customer goes online and writes a scathing story about your customer service or your product, it feels very personal. But the beauty of these reviews is that you get a chance to fix it immediately, and also make changes to your product or service to prevent the same issue from happening again. Prior to social media, brands didn’t have any consistent and measurable way to engage in these conversations. Despite the prevalence of social media, many brands aren’t taking advantage of it in a strategic way. As with any marketing tactic, execution of social media marketing should be strategic and integrated with the rest of your digital strategy.
Market research
Approximately 80-percent of people with Internet access utilize social media. This makes it possible to conduct market research with an audience that is many times larger than any other media source can provide.
Campaign creation
Create a campaign that delivers relevant and striking information for all your (potential) followers. On the other hand, following your media should be commercially attractive for your community, leading to sales for your business.
Content management
Community Managers should have both the authority and the wherewithal to quickly adapt and address issues that arise. If you're managing a Facebook community give your community content to rally around and get excited about
Community building
You should communicate directly with your followers instead of only posting general messages to your page. The objective is to foster a community and establish connections between your business and new, loyal customers.
Sales activation
Social media marketing can be extremely effective, but many have a hard time measuring social ROI and integration with sales. Incorporating this into your marketing mix is not difficult and in the end result is worth it. You're able to let your sales force connect with your customers, using the content that you've created, to manage your brand's reputation, sentiment, and customer trust. A social media strategy is vital in a world where consumers are now continuously connected to their personal and business networks. Many communication campaigns apply integrated strategies to deliver messages intending to influence people’s behaviour. When drawing on concepts for communicating benefits of health products, campaigns should also be combined with social marketing in order to further influence people’s health behaviours. Since more and more people are intensively connected to their smartphone, we think that, for sales activation, investment in social media will be a necessity, not a luxury.
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